PureBS Summary:  If you don’t know what to say, talk about the major issue of honey fraud sweeping North America!

The National Honey Board says that honey consumption has doubled in America since 1990 and the prices have followed.  The scary thing is that production has not! In 2016 American Bees produced 73000 tonnes of honey, or 35% less than they did 20 years ago. You know what this means? Bad diluted, fake honey is quite possibly on your kitchen shelf!!  HOney is now the third favourite food to fraud after milk and olive oil.  HOney is most frequently diluted with cheaper options like corn, rice and beet syrup.

Pick a side!

  • Wait, so my honey isn’t real? I thought those little black and yellow coated furry friends were just working overtime. Now I find out consumption is up but production is down…not cool.  This is crazy without honey my Cheerios as a child would have been….bland.  I literally squeezed a huge part of the container all over them to give them that delicious taste! Honey is the best and it lasts forever!


  • Fake honey, big deal.  Everything is fake these days.  Most foods I eat are filled with fake things that I can’t pronounce and nothing bad has happened yet.  What could possibly be the downside to fake honey? If I can’t taste the difference, I really don’t care…That’s PureBS!!

I’ve got you started here:

  • What is your favourite thing you add honey to? (A drink, peanut butter, dessert, cereal etc.)

Check it out… a short watch to help you determine if your honey is real or fake!


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